LE SSERAFIM's "BOOMPALA" Choreography: Global Impact and Kim Chaewon's Return

LE SSERAFIM's "BOOMPALA" is currently generating significant buzz in Korea and globally, largely driven by its addictive sound, distinctive choreography, and the highly anticipated return of leader Kim Chaewon to the stage. Released as the title track of their second full album 《PUREFLOW pt.1》, the song has quickly garnered international attention and strong chart performance, solidifying its place as a K-Pop phenomenon. The recent world tour performances have further amplified the song's impact and showcased the group's renewed synergy as a complete five-member unit.

"BOOMPALA," launched on May 22, 2026, carries a message encouraging listeners to enjoy the present moment. Its unique appeal stems from sampling the globally recognized hit "Macarena," combined with an intuitive chorus and a memorable "two arms crossed" point choreography. The accompanying music video, a collaboration with Google Android, features Huh Yunjin receiving song recommendations from the AI assistant 'Gemini' and portrays the members finding relief from worries in a jjimjilbang, directed by Lee Hye-in. The track rapidly achieved success, entering four categories of the UK Official Charts, the US Billboard 'Hot 100', and Spotify's 'Weekly Top Song' in seven countries, accumulating 8.37 million plays within its first week. A pivotal moment for the song's live performance was Kim Chaewon's return from a two-month neck injury hiatus, with her solo opening choreography for "BOOMPALA" at the 'PUREFLOW' world tour in Incheon Inspire Arena becoming a major highlight, restoring the group's full performance balance.

Local bloggers express that "BOOMPALA" embodies an "addictive meme" perfectly suited for the contemporary "meme era," with its "Namaste" opening and "wobbly" point choreography creating a captivating and immersive experience. Concert attendees praised the 'PUREFLOW' world tour for its intense focus on the full five-member group, delivering high energy and visual satisfaction without individual solo stages. Many bloggers now consider 《PUREFLOW pt.1》 their favorite LE SSERAFIM album, viewing it as a fresh start for the group's peak era, and commend Kim Chaewon's powerful stage presence and the group's overall dedication to their performances, even extending to creating fan chants for B-side tracks like "Irony."