KO
EN
JA
TW
NewJeans, a prominent 4th generation K-pop girl group that debuted in 2022, is currently generating significant buzz for their distinctive musical style and unique concepts. Their music often incorporates a retro 90s sensibility, which has successfully captivated a broad audience, extending beyond just the MZ generation. Songs like "ETA," "Cookie," and "Hype Boy" exemplify their innovative approach to sound and production.
Specific examples of their genre exploration include "ETA," a track from their second EP "Get Up" released on July 21, 2023, which features a fast beat and dynamic performance, with its music video notably filmed entirely with an iPhone 14 Pro as part of Apple's "Shot on iPhone" campaign. "Cookie" is recognized for its modern reinterpretation of 90s New Jack Swing, a genre characterized by combining hip-hop rhythms with R&B melodies. Other songs like "Attention" showcase a minimal sound with a 90s R&B feel, "Hype Boy" blends Mumbaton with electro-pop, "Ditto" creates a warm atmosphere with synthesizers and a distinctive bassline, and "Zero," a collaboration with Coke Studio, features dreamy synthesizers with pop and R&B elements.
Local bloggers express that NewJeans' music, with its addictive melodies and strong 90s retro mood, resonates deeply with both younger fans and those nostalgic for the music of that era. The group's ability to seamlessly blend modern K-pop aesthetics with retro influences, evident in their sound and visual content, creates a captivating and unique listening experience. Their songs are praised for their distinct atmosphere and engaging performances, solidifying their position as a standout group in the K-pop landscape.
