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TWICE member Chaeyoung has announced her departure from JYP Entertainment after 14 years, opting to pursue independent music endeavors. This decision has generated significant discussion within the K-pop community, particularly as she emphasized her commitment to continuing group activities with TWICE. Her move comes at a sensitive period when other TWICE members are also in discussions regarding their contract renewals, following a similar path taken by fellow member Jeongyeon who also recently left JYP.
Chaeyoung plans to develop her unique musical world through her personal project, 'LIL FANTASY,' by establishing a one-person agency. This approach allows her greater creative freedom compared to joining another company. She previously showcased her solo potential with her album 'LIL FANTASY vol.1' in September of the previous year, which garnered positive attention from international music outlets such as Rolling Stone, Forbes, and Billboard. She conveyed her gratitude to JYP Entertainment and her fellow TWICE members for their support throughout her journey.
Local bloggers interpret Chaeyoung's decision as a strategic step towards new opportunities, leveraging her extensive experience and fan base. They anticipate that fans will now experience both "TWICE Chaeyoung" and "solo artist Chaeyoung" concurrently, highlighting her loyalty to the group and its supporters. This individual growth is expected to enrich TWICE's overall musical range, setting a precedent for how K-pop groups, especially those beyond their 10th anniversary, can balance individual member careers with collective group activities.
