Mitch Albom's Novel "Twice" and K-Pop Idol Momo's Retro "Booklet Fashion" Spark Korean Buzz

Mitch Albom's novel "Twice" is currently generating significant discussion in Korea, captivating readers with its premise of reliving life's moments. Concurrently, TWICE member Momo's distinctive retro "booklet fashion" at a Milan event has also become a trending topic, showcasing a different facet of "Twice" in Korean pop culture.

The novel, translated by Yoo Hye-in and published by Influential on August 28, 2026, centers on Alfi, a character with the unique ability to experience life's moments twice. A central conflict arises from the constraint that one cannot be loved twice by the same person. Meanwhile, Momo's eye-catching ensemble, featuring a check setup, a voluminous hippie perm, and prominent fur boots from Onitsuka Tiger's 2026 Autumn Winter Collection, evoked a 90s "booklet star" aesthetic, drawing attention for its nostalgic charm.

Korean bloggers found Mitch Albom's "Twice" to be a deeply thought-provoking read, prompting reflections on whether second chances truly lead to greater happiness and underscoring the importance of living in the present. They praised the book's engaging narrative that sustained interest throughout its 371 pages. Regarding Momo's style, local commentators highlighted how specific styling choices transformed familiar items into a distinct retro "booklet fashion," suggesting that individual pieces like the check jacket and skirt could be versatile for more contemporary looks.