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Onew, a member of SHINee, has recently captivated fans with the release of his official light stick, affectionately known as the "Jjinggu Light Stick." This new merchandise has generated significant buzz, becoming an essential item for fans attending his solo activities and SHINee concerts, symbolizing their support and enhancing the collective fan experience.
Released in January 2026, the ONEW OFFICIAL LIGHT STICK measures 99.89*95*254mm and requires AAA batteries. Its design incorporates a distinctive "Jjinggu" rabbit mark, a nod to Onew's nickname and character, and features a unique ability to transform into an umbrella shape, complete with glitter. Fans reported a smooth purchasing process for the light stick, with options for on-site sales and online pickup, which helped manage crowds effectively.
Local bloggers have expressed strong affection for the light stick, praising its "cute" and "upgraded" design compared to previous versions. They highlight the thoughtful details, such as the Jjinggu rabbit, which resonates deeply with Onew's identity. This light stick not only serves as a symbol of fandom but also enriches the atmosphere of live performances, making it a cherished item for his dedicated supporters.