In Korea, SEVENTEEN's Joshua is inspiring a trend of collectible dolls and doll keyrings, driven by fans' desire to personalize their connection with the idol. This phenomenon encompasses both fan-made items and accessories worn by the members themselves, creating a vibrant market for unique merchandise.
Specific examples include the fan-made '눕슈' (Nuupshu) doll, which was previously available for pre-order on Witchform and is now sought after on second-hand platforms like Danggeun Market. Additionally, official SEVENTEEN YouTube content featured members Dino and Joshua wearing '엘엠알 샹뇽이' (LMR Shangnyong-i) doll keyrings on their backpacks, with Dino sporting a Mini Shangnyong-i Spotted Tricolor Keyring and Joshua a Mini Shangnyong-i Spotted Black Keyring. These LMR products are recognized for their unique patterns and colors, also seen on other celebrities like B.A.P's Jongup.
Local bloggers express enthusiasm for these items, with one fan describing the Nuupshu doll as
KO
EN
JA
TW