EXO Baekhyun Dolls: Fan Culture and Pop-Up Events in Korea

EXO's Baekhyun dolls are a significant part of fan culture in Korea, generating buzz through both official releases and a dynamic secondary market. The 'Teolaegi' doll, in particular, has been a focal point, featuring in dedicated pop-up events and sparking fan discussions regarding its availability and Baekhyun's connection to his fans.

A pop-up event for the 'Teolaegi' doll was held at AP AGAIN in Seongsu-dong, Seoul, from May 19 to June 11, 2023, with updates shared via a dedicated Twitter account and promotional videos. Simultaneously, the secondary market for Baekhyun dolls remains active, with various types such as '베이비돌 (베돌큥),' '몽큥이' (keyring doll), and '백쿠즈' being traded. These listings often specify whether dolls are sold as body-only or in sets, with prices ranging from 0.4 to 1.4 (implied 10,000 KRW units).

Local bloggers express a strong connection to these dolls, with some noting the challenges of acquiring popular items like 'Teolaegi' due to limited reservation options at pop-up events. Fans also reflect on Baekhyun's character and his positive interactions with the fandom, viewing merchandise like 'Teolaegi' as contributing to a fulfilling fan experience. Secondary market sellers often include additional unofficial goods with doll purchases, highlighting the active and communal nature of this collecting hobby.