In Korea, EXO's Chanyeol is notably associated with various perfumes, particularly from the brand Acqua di Parma, generating significant interest among fans. This connection extends to official merchandise and special fan events, where fragrances linked to the idol become a central theme for engagement and collection.
Acqua di Parma hosted a "Signature of Sun" event at Lotte Department Store Main Branch from August 30 to September 10, featuring new scents like Yuzu and Osmanthus. During this event, fans purchasing over 100,000 won could receive a random Chanyeol postcard, while purchases over 250,000 won qualified for a sample box. The event also provided drinks with cup holders featuring Chanyeol's handwriting and signature. Additionally, an EXO concert in 2026 included a "perfume set" as item #014 in its official merchandise list, and Chanyeol is linked to Acqua di Parma's "Blu Mediterraneo" line, specifically "Mirto di Panarea."
Local bloggers shared their positive experiences from the Acqua di Parma event, praising the friendly staff and the opportunity to acquire Chanyeol-themed items such as postcards and cup holders. Many expressed satisfaction with their purchases, including Yuzu and Osmanthus scents. The clear association between Chanyeol and specific perfume lines, like Blu Mediterraneo, is a key draw for fans seeking to connect with the idol through fragrance.
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