K-pop idol popularity, particularly concerning social media engagement and general group standing, is a frequent topic among Korean bloggers. EXO members consistently feature in these discussions, reflecting sustained interest in their individual and collective influence within the competitive K-pop landscape.
A Star News survey for 21st-century boy groups placed EXO at 5th with a 13% response rate, closely following TVXQ. On social media, EXO members demonstrate significant individual presence. Baekhyun was the sole individual idol to rank in Twitter follower increases in early 2020, and he, along with Chanyeol and Sehun, consistently appeared in the mid-tier of Instagram follower rankings from 2019 to mid-2020. Other SM groups like NCT and its units, such as NCT 127, were also noted for their Twitter follower growth.
Local bloggers observe that K-pop idols actively use social media for fan interaction, with some members maintaining personal accounts. The recurring appearance of EXO members like Baekhyun, Chanyeol, and Sehun in individual social media popularity charts, even years after their debut, underscores their enduring appeal and dedicated fanbases. This suggests that despite group activities or changes, these members retain considerable fan engagement.
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