SHINee's Onew Announces Triple Title Track Comeback and Addresses Medical Controversy

SHINee's Onew is generating buzz with a unique comeback strategy for his new single '착각' (Illusion), set to begin sequential releases from September 29. This marks his first domestic activity in seven months since his 5th mini-album 'Tough Love' and is notable for its triple title track approach, a rare move in the current K-pop industry.

Onew plans to pre-release the first title track on September 29, followed by the second on October 7, and then the third title track along with the full single release on October 20. The trailer for '착각' has been released, featuring a mysterious atmosphere and an homage to 'The Truman Show' poster. This sequential release strategy echoes SHINee's 2018 6th album 'The Story of Light'. Additionally, Onew's agency, Griffin Entertainment, recently addressed allegations concerning his involvement in unlicensed medical procedures, stating that Onew visited a hospital for skin care and believed the individual was a legitimate medical professional, fully cooperating with investigations.

Local bloggers highlight that this staggered release method aims to create sustained interest over three weeks while showcasing Onew's diverse musical spectrum. The agency's clarification regarding the medical procedure controversy emphasizes Onew's cooperation with authorities and requests for an end to speculation, allowing fans and the industry to focus on his upcoming musical endeavors and solo concert preparations.