EXO D.O. Uniforms Spark High Demand at Pop-up Events

In Korea, there is significant buzz surrounding official merchandise for EXO's 7th full album, "EXIST," particularly the D.O. uniform. This merchandise, along with items from the EXO Cream Soda pop-up, has generated high demand, leading to rapid sell-outs and dedicated fan engagement. The excitement stems from the release of new official goods tied to the group's recent activities.

The D.O. uniform was released as part of the "EXIST" official goods, with two versions distinguished by D.O. photocards available at Seongsu and Pangyo pop-up stores. During the EXO Cream Soda pop-up, D.O.'s uniform, alongside those of Suho, Kai, Chen, and Xiumin, sold out before the 2 PM slot, with Chanyeol's and Baekhyun's selling out shortly after. Fans noted an inconvenient process of purchasing at the pop-up café's second floor and picking up at D Museum, and some observed that uniform prices had reportedly doubled compared to previous concert merchandise.

Local bloggers expressed intense dedication to acquiring these items, with one "late fan" sharing a long-held dream of wearing the uniform to an EXO concert. Another blogger described anxiously securing Baekhyun's uniform amidst rapid sell-outs, highlighting the competitive nature of fan merchandise acquisition. Despite logistical challenges and reported price increases, the quality of items like D.O.'s postcard set was praised, reflecting the strong emotional connection fans have with EXO's official goods.