SHINee Onew and Taemin Merchandise: Pop-Ups and Felt Dolls in Korea.

SHINee members, particularly Onew and Taemin, are creating excitement in Korea through various merchandise releases and themed pop-up events. These initiatives aim to celebrate new album releases or showcase unique character goods, fostering strong fan engagement and offering exclusive collecting opportunities.

Recent events include Onew's 'Jjingnyangie Pajama Party' pop-up at Yeongdeungpo Times Square from August 15 to 21, 2026, which featured character goods like pajamas and body pillows. Another was Onew's 'TOUGH LOVE' album pop-up in Seongsu at Yeonghwa 104, held from March 8 to 15, 2026. Separately, a SHINee felt doll, specifically a Taemin (탬아리) version, was available for 22,000 KRW, noted for its "handmade felt doll" description and "SM ENT MADE IN CHINA" tag, featuring a distinctive half-and-half design.

Korean bloggers shared their experiences, highlighting the thrill of acquiring limited-edition items and the practical use of felt dolls as phone charms. They also offered practical advice for visiting pop-up stores, such as utilizing on-site reservations or fan club pre-bookings, and for general attendees, arriving on weekdays or at opening times to circumvent extensive queues, particularly for popular idol events in areas like Seongsu.