BLACKPINK's "JUMP" Music Video and "DEADLINE" Album Spark Global Excitement

BLACKPINK has made a highly anticipated full group comeback with their mini-album "DEADLINE," featuring the pre-released single "JUMP," generating significant global attention. This return follows a period where individual members, such as Rosé, have also garnered buzz with innovative solo projects, including a music video filmed entirely with an iPhone.

The "DEADLINE" mini-album, released on February 27, 2026, marked BLACKPINK's first full group release in three years and five months, showcasing five tracks. Among these, "JUMP" is a hardstyle-based EDM song that blends Korean and English lyrics, and its music video was directed by Dave Meyers. Meyers also directed Rosé's solo single "new trick," which was released on September 18, 2026, and notably filmed exclusively with the iPhone 18 Pro as part of Apple's "Shot on iPhone" campaign, making her the first K-pop solo artist to participate.

Local bloggers express enthusiasm for the "DEADLINE" album, highlighting its diverse musical styles and collaborative efforts that demonstrate the group's artistic evolution and global ambitions. The pre-release of "JUMP" successfully built anticipation for the full comeback. Rosé's "new trick" is noted for its innovative iPhone-shot music video and energetic garage punk sound, offering a fresh take on her solo work, further solidifying BLACKPINK's continued influence.