SEVENTEEN's S.COUPS is a focal point for fan-related merchandise and activities, particularly dolls and plushies. This trend is driven by fan culture, where specific character dolls are associated with members, and official or unofficial merchandise is celebrated at events like birthday cafes and concerts.
During a birthday cafe tour for S.COUPS, fans encountered items like "쿱덩이" (Koop-deong-i) dolls and "두쫀쿱" (du-jjon-koop) plushies, along with themed merchandise such as "퍼즐 가챠" and "쿱팔라 미니슬로건." Separately, S.COUPS himself gained attention for acquiring a large Pompompurin plushie from a crane game in Japan, sharing photos on Instagram while attending the 'CROSS GENERATION LIVE' event. At a SEVENTEEN concert featuring S.COUPS and Mingyu, fans brought dolls, with one blogger noting a doll resembling Mingyu and another mentioning fans decorating with Kuromi, a character unofficially associated with Mingyu by some Carats.
Bloggers express excitement over collecting S.COUPS-themed items at birthday cafes, highlighting the joy of finding specific dolls and participating in small events like stamp rallies. The act of S.COUPS acquiring a Pompompurin doll resonated with fans, showcasing a relatable moment of the idol. Fans also personalize their concert experiences by bringing dolls associated with members, reflecting a deep connection and creative expression within the fandom.
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