SEVENTEEN's Mingyu Begins Military Service, Unveils 'Kimja' Character, and Financial Impact.

SEVENTEEN member Mingyu is currently a significant topic in South Korea, primarily due to his recent commencement of alternative military service. This development marks a new phase for the idol, prompting discussions among fans and the public about his activities and future. Simultaneously, his unique character 'Kimja' and the ongoing interest in his financial contributions from global activities also generate considerable buzz.

Mingyu began his alternative military service as a social service worker on September 10, 2026. His agency, Pledis, has requested fans to refrain from visiting his service location. Separately, Mingyu's official MINITEEN character, 'Kimja,' a potato, was personally designed by him, surprising fans who expected a dog-like character. This character, described as having cute bangs and an affinity for seaweed, reflects Mingyu's playful charm. Financially, while his personal income is not public, SEVENTEEN's 2026 "NEW WORLD TOUR" grossed $75.9 million from 18 shows, and Mingyu serves as a global ambassador for Dior and an Asian ambassador for sneakers. His unit album "HYPE VIBES" also set a K-pop unit album first-week sales record with 887,581 copies.

Local bloggers express a mix of emotions, from understanding the necessity of military service to appreciating Mingyu's personal touches in his character design. Fans are encouraged to support Mingyu remotely, respecting the agency's requests regarding his military duties. The 'Kimja' character has been met with amusement and affection, seen as embodying Mingyu's quirky and lovable personality. There is also a clear public interest in the financial success of SEVENTEEN and its members, with bloggers attempting to contextualize Mingyu's earnings through the group's global tours and his individual endorsements.