SEVENTEEN member Dino, whose real name is Lee Chan, is generating significant buzz in Korea through the solo activities of his alter ego, Picheolin. This unique character strategy has expanded beyond online content to include a solo mini-album and music show appearances, captivating fans and the public with a distinct artistic direction.
Picheolin, introduced as a 53-year-old rural man and CEO of a music agency, first appeared in SEVENTEEN's 2021 Caratland VCR. His debut mini-album, '吉BOARD,' released on August 3, 2026, blends Korean '흥' (excitement/spirit) with diverse music genres. A notable event was Picheolin's M Countdown pre-recording at CJ ENM Center, attended by approximately 210 fans, where he performed '아프지 않은 이별은 없다' live without dancers, highlighting his solo vocal and performance focus.
Local bloggers note that the Picheolin concept allows Dino to showcase his performance capabilities more flexibly, distinct from his role within SEVENTEEN. The M Countdown pre-recording, despite the hot weather, became a significant shared experience for fans, extending beyond a simple broadcast appearance. This evolution of Picheolin from a comedic character to a full-fledged artist persona demonstrates a successful blend of entertainment and artistic expression.
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