SEVENTEEN's Dino Expands Picheolin Persona into Music Project with Album and Concert

SEVENTEEN member Dino's sub-character, Picheolin, is currently generating significant buzz in Korea by expanding from a comedic persona into a full-fledged music project. What began as a playful character has evolved to include a mini-album release and a solo concert, attracting attention from fans and the general public alike.

Picheolin, a portmanteau of 'featuring,' was first introduced in the 2021 Caratland VCR as a 53 or 58-year-old middle-aged producer character. This persona gained popularity through SEVENTEEN's 자체 콘텐츠 ('Going SEVENTEEN') and officially launched its music career in 2026 with the mini-album '吉BOARD' (Gilboard) on August 3rd, featuring the title track '놀아보세' (Nol-a-bose). Furthermore, the '2026 Dino X Picheolin [吉BOARD SHOW]' concert is scheduled from September 21st to 23rd at Jamsil Indoor Stadium in Seoul, with fan club pre-sales selling out immediately. SEVENTEEN also released their Japanese single '消費期限 (Shohikigen)' on November 27, 2024.

Local bloggers observe that Picheolin's journey from a sub-character to a formal music project and solo concert highlights how idol sub-characters can grow into independent brands beyond mere entertainment. They note that Picheolin's 'excitement' concept appeals across generations, contributing to its popularity, and appreciate Dino's clear distinction between his idol persona and the Picheolin character.