NewJeans Songs Continue to Dominate Streaming and Short-Form Culture

NewJeans' songs continue to resonate strongly with audiences, maintaining remarkable popularity and streaming figures even during periods without new releases or active promotions. This sustained interest is largely driven by the enduring appeal of their unique sound and their innovative approach to engaging fans through short-form content.

For instance, 'Super Shy' surpassed 900 million streams on Spotify by September 2026, joining 'Ditto' and 'OMG' as their third song to achieve this milestone. The group's cumulative Spotify streams across all tracks reached approximately 8 billion, with 3 billion streams added between September 2024 and September 2026 without new music. Their tracks like 'Hype Boy' (over 700 million) and 'Attention' (over 500 million) also boast significant numbers, while their distinct short-form meme culture, exemplified by 'Hype Boy', encouraged creative, everyday reenactments rather than just promotional dance challenges.

Bloggers note that NewJeans' music evokes a refreshing yet subtly vintage and natural atmosphere, a quality also observed in independent artists like Iiso. This unique blend, combined with accessible choreography and styling, allowed their songs to become widely adopted in short-form videos, transforming how music is consumed and shared. The consistent growth in streaming numbers, even during a hiatus, highlights the lasting impact and organic engagement their music generates among listeners.