Psy's Summer Swag Concert at Mokwon University Draws 27,000 Attendees

Psy's "Summer Swag" concert, known as "Hmeobbak Show" (Soaked Show), created a high-energy atmosphere at Mokwon University in Daejeon. This annual event is celebrated for its immersive experience, where attendees are drenched by water cannons, contributing to a festival-like environment that many consider worth the ticket price. The concert's reputation for delivering an unforgettable, exhilarating experience is a primary reason for its consistent popularity.

The 2026 Daejeon "Summer Swag" concert took place at Mokwon University Grand Stadium on August 22nd and 23rd, attracting approximately 27,000 attendees. Tickets were priced at 185,000 KRW for standing SR and seated sections, and 175,000 KRW for standing R. The event featured a blue and white dress code, and attendees received a PSY bag containing water and a raincoat upon entry, along with a PSY light knuckle band instead of traditional light sticks. Parking was noted as challenging, with public transportation highly recommended.

Local bloggers shared practical tips and enthusiastic reviews, emphasizing the need for waterproof bags, caps or sunglasses for visibility, and comfortable, water-friendly footwear like Crocs with socks. Many highlighted the intense physical experience, often resulting in muscle pain the next day, but affirmed it was a truly enjoyable and memorable event. Bloggers also suggested bringing ice water for waiting times, zipper bags for personal items, and extra clothes for after the show.