RIIZE Sungchan Doll: POP MART Collaboration and Fan Favorite "Urakbam" Doll Buzz

Currently, there is significant buzz in Korea surrounding new RIIZE merchandise, particularly doll keyrings, released in collaboration with POP MART. This collaboration has generated excitement among fans, known as BRIIZE, who are eager to collect items featuring their favorite members. Simultaneously, Sungchan's specific fan-made doll, "Urakbam," continues to be a highly sought-after item, frequently selling out due to its immense popularity.

The POP MART x RIIZE collection, launched on August 14th, 2026, includes the RIIZE Fluffy Club series doll keyrings (14.5cm, 32,000 KRW), mini pouch keyrings, and card holders. The Fluffy Club series features all six members—Shotaro, Eunseok, Sungchan, Wonbin, Sohee, and Anton—depicted as cute animal characters, each with distinct hairstyles, expressions, and styling. These doll keyrings also include member photocards and six secret designs. Additionally, POP MART is operating RIIZE themed zones and a 100% win random machine event at select stores from August 14th to August 23rd, 2026, offering prizes like signed postcards for purchases over 65,000 KRW. Sungchan himself showcased an "Urakbam" doll on Weverse and Bubble on April 12th, 2026, further highlighting its appeal.

Local bloggers express great affection for these dolls, particularly the "Urakbam" doll, noting its exceptional cuteness in person compared to photos. Fans appreciate the detailed touches, such as Sungchan's handwriting on the doll's tag. Due to high demand, acquiring these dolls can be challenging, with bloggers advising potential buyers to check various official online stores like Yes24 and Kakao Store, not just the SM Store, and to sign up for restock notifications. Many fans enjoy taking their dolls out for photos and displaying them, finding happiness in their presence.