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LE SSERAFIM is currently generating significant buzz in Korea and globally with their new title track "BOOMPALA" from their second full album, "PUREFLOW pt.1." Released on May 22, 2026, the song quickly captured attention for its unique message of transforming fear into a positive outlook and embracing the present moment, resonating with fans seeking inner peace.
"BOOMPALA" is characterized by its familiar yet highly addictive sound, notably sampling the global hit "Macarena." This, combined with an intuitive chorus and a distinctive arm-crossing point choreography, contributes to its strong appeal. The music video, a collaboration with Google Android, features Huh Yunjin receiving a song recommendation from the Gemini AI and depicts the members playfully resolving worries in a jjimjilbang, directed by Lee Hye-in. The track achieved remarkable global success, entering the UK Official Chart in four categories, appearing on the US Billboard 'Hot 100', and topping Spotify's 'Weekly Top Song' in seven countries/regions, accumulating over 8.37 million streams within seven days of its release.
Korean bloggers express strong positive impressions, noting the song's immediate impact with its powerful intro beat and declaring it a must-have for summer playlists. Many highlight LE SSERAFIM's consistent concept of "IM FEARLESS," an anagram of their group name, and their image as "muscle SSERAFIM," known for their healthy beauty, intense practice, and synchronized performances, which contribute to their strong narrative and appeal.