The concept of an "EXO song world cup" is a recurring theme in Korea, manifesting in both official promotional events and fan-driven activities. This highlights the enduring popularity of EXO's discography and their connection to major cultural events, from international sports to brand collaborations, consistently generating buzz among their dedicated fanbase.
In 2018, EXO's song "Power" won a FIFA Twitter poll against BTS's "FAKE LOVE," leading to its potential play at the Russia World Cup semifinals after being featured at the Pyeongchang Olympics closing ceremony. More recently, Mega Coffee launched an EXO event tied to the World Cup, including a new song "Sing for Victory" and fan engagement through cup holder authentication photos. Separately, fans actively participate in online "ideal type world cups" on platforms like Piku to rank EXO's "masterpiece songs," discussing tracks such as "Monster," "Obsession," and "MAMA."
Local bloggers express strong emotional connections to EXO's music, recalling specific choreographies for songs like "Monster" and the impact of debut tracks like "MAMA." They share their excitement for new releases and events, often debating their favorite eras and anticipating future comebacks with "intense SM Performance" (SMP) styles. The "song world cup" format provides a fun way for fans to revisit and celebrate EXO's extensive discography.
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