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8seconds, a Korean fashion brand, has appointed Huh Yunjin of LE SSERAFIM as its new brand model for the 2026 Fall/Winter season. This collaboration is generating buzz as it marks the second partnership with designer Minju Kim, known for her unique aesthetic, and Huh Yunjin's distinct fashion sense is expected to drive significant interest and sales.
The 2026 Fall/Winter collection, named 'Bouquet of Heart,' prominently features Minju Kim's signature elements like ribbons, frills, floral embroidery, lace, and sheer materials, along with a newly developed heart clover print. Items include satin collar jumpers, faux leather blousons, cropped jackets, skirts, ruffle cardigans, and ribbon blouses. Huh Yunjin's campaign showcases layered looks, such as a grey cardigan with a pink skirt, a ruffled hoodie, and a black blouson with horizontal frills paired with a light sheer skirt. The collection was first released on SSF Shop on August 24th, with physical stores following on August 26th.
Local bloggers note that Huh Yunjin's tall, straight physique provides a good reference for fit, especially for outerwear like lightweight padding and suede jackets. They observe that her confident and "hip" image from LE SSERAFIM adds a different vibe to 8seconds' clothing, making even traditionally romantic designs appear more edgy. Some bloggers anticipate that popular items from this collection, following the success of last year's sold-out collaboration, might quickly sell out again.
