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LE SSERAFIM's new title track 'BOOMPALA' is currently making significant waves across both domestic and international music charts, marking a strong performance for their second full album 'PUREFLOW' pt.1. The song's catchy intro performance has also fueled a widespread short-form challenge, contributing to its growing popularity and chart success.
'BOOMPALA' secured its first music show win on Mnet's 'M Countdown' during the first week of June, three weeks after its release. Internationally, it ranked 1st on Billboard Japan's 'Hot Shot Song' and 10th on Billboard's 'Bubbling Under Hot 100'. The track also made a notable entry into the UK Official Charts, appearing on the Official Album Download Chart at 64th, and multiple singles charts including Video Streaming (91st), Singles Sales (77th), and Singles Download (70th). On Spotify, 'BOOMPALA' entered the 'Daily Top Song Global' at 177th with over 1.44 million daily plays and climbed significantly on daily top song charts in 11 countries and regions, including Korea (from 38th to 7th), Singapore (34th to 19th), and Taiwan (36th to 14th).
Local bloggers highlight the song's widespread appeal, noting its rise on domestic platforms like Melon, Bugs, and Genie. The distinctive intro choreography, featuring Kim Chaewon's solo rhythm, has become a viral short-form challenge, with various celebrities participating. This challenge has boosted the song's presence on social media, reaching 2nd place on Instagram's 'Trending Audio' and accumulating tens of thousands of related posts on Instagram and TikTok, reflecting strong fan engagement and organic spread.
