BLACKPINK members Jennie, Jisoo, and Lisa have recently made simultaneous solo comebacks, generating significant buzz and comparisons among fans and media. This synchronized release strategy, where their schedules overlap rather than being sequential, has naturally amplified interest in their individual musical directions, marking a notable period for the group as they approach their 10th anniversary.
Jennie released her pre-release single 'Less than a Lover' on July 24 and the EP 'Fallen Angel' on August 28, with the title track 'FALLEN ANGELS' noted for its unexpected structure and Jennie's whispering vocals. Following this, Jisoo and Lisa both unveiled new singles on September 4, with Lisa's 'SaWaDiKa' and Jisoo's 'CLICK'. Lisa's 'SaWaDiKa' achieved global success, surpassing 70.8 million music video views in 24 hours and 100 million in two days, alongside 2.79 million Spotify streams on its release day, highlighting her strong performance and international appeal. Jisoo's 'CLICK' garnered high viewer engagement, while Lisa's EP 'PRESS PLAY' is anticipated for October 23, and Jisoo plans to release more singles leading to a full solo album.
Local bloggers express excitement over these solo activities, appreciating the distinct artistic paths each member is exploring. Jennie's 'Fallen Angel' EP is described as a departure from her previous work, focusing on atmosphere and vocal texture with dream pop, folk, lo-fi, and soft rock influences. While some find this subdued atmosphere refreshingly unique, others might desire a stronger climax, noting the lyrical depth of 'FALLEN ANGELS' in expressing vulnerability and self-acceptance.
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