ENHYPEN's Sunghoon Carries Olympic Torch as 'SHOUT OUT' Becomes Team Korea's Anthem.

ENHYPEN is generating significant buzz in Korea by intertwining K-pop with the Winter Olympics, transforming the event into a cultural phenomenon. This connection is primarily driven by member Sunghoon's role as a torchbearer and the group's song "SHOUT OUT" being adopted as an official cheering anthem for Team Korea, engaging fans beyond traditional sports broadcasts.

Sunghoon, a former national figure skating team member, was selected as a torchbearer for the 2026 Milan Cortina Winter Olympics, drawing widespread attention. Concurrently, ENHYPEN's track "SHOUT OUT" was chosen as Team Korea's official cheering song, further amplifying the group's presence in the Olympic narrative. This unique blend of K-pop and sports garnered over 70,000 online mentions and was highlighted by international media outlets like Billboard and Rolling Stone. Separately, ENHYPEN also held their "WALK THE LINE : FINAL" concert at Seoul's Olympic Gymnastics Arena on October 24, 2025, showcasing their performance at a major sports venue.

Local bloggers observe that K-pop acts like ENHYPEN are redefining how audiences engage with major events, shifting the Olympics from a televised spectacle to an interactive cultural experience. Sunghoon's personal journey from a competitive athlete to a K-pop idol and now an Olympic torchbearer is widely celebrated as a "dramatic" and inspiring narrative. Fans are actively participating in the Olympic spirit through K-pop, demonstrating the genre's powerful role in connecting people to global events, even amidst changes in traditional media consumption.