KO
EN
JA
TW
LE SSERAFIM's new title track, "BOOMPALA," from their second full album "PUREFLOW pt.1," is generating significant buzz in Korea. Released on May 22, 2026, the song conveys a message of transforming fear into positive energy and embracing the present, aiming to provide inner peace to listeners.
"BOOMPALA" is characterized by its addictive sound, sampling the global hit "Macarena" and featuring a straightforward chorus with a distinctive two-arm crossing choreography. The music video, a collaboration with Google Android, begins with Huh Yunjin receiving a song recommendation from the AI assistant Gemini and shows members resolving worries in a jjimjilbang. The track quickly entered four categories on the UK Official Charts, performed well on major global charts including the US Billboard Hot 100, and accumulated over 8.37 million streams within seven days. An official film for a remix featuring Indian singer-songwriter Guru Randhawa was also released, filmed in the US and India.
Local bloggers highlight LE SSERAFIM's growing global popularity, noting their strong fandom in Asia, particularly in Japan, partly attributed to Japanese members Sakura and Kazuha. The group is set to embark on their second world tour, "PUREFLOW," from July 11 to December 6, 2026, with 32 performances across 23 cities in 11 countries, including Japan, the US, Europe, and Asia, with initial concerts already sold out. This global expansion is further supported by their history of collaborations with international artists.