Buzz around LE SSERAFIM's "BOOMPALA" is generated through various content, including special challenges and discussions about its music video locations. Fans are actively seeking out and sharing details about where the group's promotional materials and music videos were filmed, adding an interactive layer to their comeback.
One notable location identified by a blogger is the 'Namuhyanggi Hanjungmak' (wood-scented sauna) in Chuncheon, Gangwon Province, which appeared in the "BOOMPALA" music video. This traditional Korean sauna operates with specific rules, including a 14-and-under age restriction and a daily limit of 40 visitors, with basic 3-hour use costing 12,000 KRW. Separately, the "BOOMPALA" intro challenge gained attention with actress Kwon Nara joining LE SSERAFIM's Kazuha, showcasing Nara's expressive acting and Kazuha's bright energy, with their distinct styling (Kazuha in leopard print, Nara in a black dress) also drawing interest.
Local bloggers shared their experiences at Namuhyanggi Hanjungmak, noting its serene atmosphere, amenities like foot baths, a snack bar, and a cozy library space. They highlighted the unique experience of a traditional Korean sauna and expressed surprise upon realizing it was an MV filming site, suggesting it could become a pilgrimage spot for fans. Tips included making reservations due to the visitor limit and being aware of the strict entry rules.
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