IVE Rei's Short Hair: The Trend Sparking "Bob Syndrome" in Korea

IVE's Rei is currently a major influencer in Korean hair trends, particularly with her short hairstyles. Her diverse looks, ranging from long to medium to short, have garnered significant attention, with her short bob style specifically sparking a "short hair syndrome" among salon clients seeking a fresh transformation. This trend is driven by the dramatic change in atmosphere her short hair creates, highlighting her features and offering a clean, refreshing image.

Rei's short bob is often characterized by a clean, jawline-length cut, as seen in her golden blonde "doll look" at a Hongdae event. This style, sometimes with a subtle orange tint, makes the skin appear clearer, complemented by neat bangs that enhance her lovely aura. Bloggers note that whether styled with a cute C-curl or a sleek straight finish, the length and end-line weight are crucial, with slight variations around the jawline significantly altering the overall feel.

Local hair stylists emphasize that while Rei's photos are popular references, adapting the style to individual features is key. They advise considering face shape, neck line, hair volume, and texture (e.g., frizz, thickness) when determining the ideal length and layering. For bleached styles like Rei's golden blonde, professional protein care is recommended, along with specific home maintenance tips such as blow-drying downwards and using hair oil for shine, ensuring the style remains polished and doll-like.