IVE's Rei Stuns Fans with Mature Short Hair Transformation

IVE member Rei's recent short haircut and accompanying selcas have ignited widespread discussion in South Korea, signaling a significant image transformation for the three-year-old group. This change is being interpreted as a strategic move to showcase a more mature side of the artist, moving beyond her previously established cute and youthful persona.

On August 24, Rei posted photos on social media featuring a bright brown bob and a white strapless dress, accompanied by the caption "level up!". Another image showed her in a black halterneck outfit. Since IVE's debut in December 2021, Rei was often associated with a youthful "Kongsooni" (cute character) image, but her current look, highlighting her neckline and collarbones, marks a distinct departure.

Local bloggers and fans expressed surprise at the dramatic shift, noting how the new hairstyle and outfits completely altered her aura. Many commented on her newfound mature and sophisticated appeal, with fans reacting positively to this unexpected and impactful change in her visual concept.