ILLIT Wonhee's Selfies Spark Buzz as Chuulens Muse and Kim Da-mi Look-Alike

ILLIT member Wonhee's selfies are a hot topic in Korea, primarily driven by her recent appointment as a contact lens brand muse and a viral comparison to actress Kim Da-mi based on a selfie. Her natural charm and distinctive visuals are capturing significant attention across various platforms.

Bloggers highlighted that Wonhee was selected as the first brand muse for Chuulens in September 2026, launching their new 'Chippy-co' autumn collection. This collection, inspired by squirrels, features three brown-toned lenses (Nutnut, Guinea, Chipchip) with a 13.6mm graphic diameter. Notably, Wonhee was already a genuine user of Chuulens' 'Milk & Tea' series before her endorsement. Separately, actress Kim Da-mi's recent selfie wearing round glasses drew comparisons to Wonhee, with many noting their similar 'baby squirrel' visuals and innocent aura.

Local bloggers expressed that Wonhee's natural, playful, and lovable image perfectly aligns with the 'Chippy-co' concept, making her a fitting model rather than just an endorser. They observed that her distinctive round, clear eyes and expressions enhance the brand's appeal. The striking resemblance between Wonhee and Kim Da-mi in glasses, particularly their 'pure and cute' aesthetic, was also a popular topic among online commentators.