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The Korean government, through the Ministry of Culture, Sports and Tourism and the Korean Film Council, is implementing a movie discount coupon program to revitalize the film industry and alleviate citizens' cultural expenses. This initiative provides 6,000 KRW discount coupons per movie ticket, aiming to boost cinema attendance and support the struggling sector. The program has seen significant engagement, with an initial distribution leading to a nearly 48% increase in weekly theater revenue.
A total of 4.5 million coupons, representing a 27 billion KRW budget, were distributed in two rounds for 2026: 2.25 million in May and 2.05 million in July. These coupons are automatically provided to online members of major multiplexes like CGV, Lotte Cinema, Megabox, and CineQ, without age or income restrictions. While the term "3rd distribution" is widely searched, official sources confirm that as of late August 2026, no further rounds have been announced, and previous "3rd rounds" often referred to re-distributions of remaining coupons from prior years.
Bloggers note the convenience of this program, as coupons are easily accessible via cinema apps and can be combined with other discounts, potentially reducing ticket prices to as low as 4,000 KRW (with a minimum 1,000 KRW spectator payment). A crucial tip from local users is to be aware that coupon availability is on a first-come, first-served basis and tied to individual cinema allocations, meaning a coupon in one's account might not be applicable if the cinema's quota is exhausted. For future updates, checking official KOFIC and MCST channels is recommended.
