EXO's Lay Expands Role as K-Pop Producer While Participating in Group Comeback

EXO's Lay is currently making headlines for his expanded role as a K-pop producer, while also participating in EXO's recent group comeback. His involvement in producing new idol groups alongside his return to EXO's official activities is generating significant interest among fans and the industry. This dual focus highlights his evolving career path and continued presence in the global music scene.

Lay has taken on the role of general producer for the 7-member global rookie boy group NouerA, following his previous work with girl group R.E.D last year. NouerA, formed from the 'Make Mate One' survival program, has already achieved notable success, including a Billboard No.1s Party invitation and strong album sales. Concurrently, Lay participated in EXO's comeback with their 8th full album, 'Reverxe', which saw six members (Suho, Lay, Chanyeol, D.O., Kai, Sehun) return after military service. The group also pre-released a new song, 'I'm Home', at their 'EXO'verse' fan meeting.

Local bloggers note Lay's expansion from artist to producer, showcasing his musical versatility and influence across different K-pop acts. His participation in EXO's long-awaited comeback, despite previous sparse Korean activities, is seen as a significant event for fans, marking the group's return to the spotlight. The combination of his producing endeavors and group activities demonstrates his continued impact on the K-pop landscape.