BLACKPINK's Rosé is currently generating significant buzz in Korea with her new single, "New Trick," primarily due to its music video being entirely filmed using an iPhone. This innovative approach, part of Apple's global 'Shot on iPhone' campaign, has surprised many by demonstrating the advanced capabilities of smartphone cameras in a professional music production context.
The single "New Trick" was released on September 18, 2026, co-written with Amy Allen, and its music video was directed by Dave Meyers. The visuals prominently feature Rosé's distinctive rockstar-mood styling, incorporating elements like Y2K fashion, rock-chic, and geek-chic. Her outfits include mini shorts, loafers, striped patterns, and argyle cardigans, all complemented by her platinum blonde hair, creating a cohesive and free-spirited aesthetic.
Local bloggers shared their authentic impressions, expressing surprise and admiration for the high production quality achieved with an iPhone. They also noted how Rosé's unique fashion sense, which blends bold patterns and classic pieces like thin black stockings with black socks and loafers, contributes to her image, making even complex styles appear sophisticated and effortlessly chic.
KO
EN
JA
TW