BLACKPINK's "As If It's Your Last": Enduring Hit and Recent Fan Event Controversy

BLACKPINK's digital single "As If It's Your Last," released on June 22, 2017, continues to be a topic of discussion, recognized for its distinctive lead synth and romantic theme. Simultaneously, recent buzz in Korea has centered around BLACKPINK's 10th-anniversary fan event, which sparked controversy among fans due to its organization and communication. This blend of enduring musical legacy and current group-related events highlights BLACKPINK's ongoing presence in the K-pop landscape.

The song "As If It's Your Last" is a dance track characterized by a 4/4 kick rhythm, incorporating elements of Moombahton, Reggae, and House, with clear synth lines contrasting rhythmic verses. Composed by TEDDY, FUTURE BOUNCE, and Lydia Paek, with lyrics by TEDDY, BrotherSu, and CHOICE37, its music video quickly topped real-time trending videos and surpassed 100 million views by August 8, 2017. Separately, the 10th-anniversary event, held on August 8 at the National Museum of Korea, invited only 40 paid fan club members, with the announcement made just two days prior, leading to fan disappointment.

Local bloggers noted the "addictive lead synth" and the song's lyrical depth, describing feelings like "my body doesn't listen to me" and "you're like a handful of sand, hard to catch." Regarding the fan event, bloggers expressed that "disappointment remained for fans on the 10th anniversary" and that the members, including Jennie, conveyed "unapologetically sorry" sentiments. The situation highlighted a "temperature difference between expected celebration and actual event," as fans had high expectations for the significant 10th-anniversary milestone.