BLACKPINK Members Expand Solo Careers with New Agencies and Personal Labels

BLACKPINK members are currently making headlines with their individual solo endeavors, showcasing a strategic shift in their career management. This buzz stems from the establishment of personal labels and partnerships with various agencies for their solo projects, distinguishing them from their group's primary management.

Rosé's solo track "New Trick," released in September 2026, garnered attention for its music video being entirely "Shot on iPhone" as part of an Apple collaboration. Her solo management is handled by The Black Label and Atlantic Records for overseas activities. Jennie, who debuted her solo single "SOLO" in 2018 and released her first full album "Ruby" in 2025, established her personal label OA Entertainment (Odd Atelier) and partners with Columbia Records for solo work. Meanwhile, Lisa released her single "Sawadika" and Jisoo released "Click" in September 2026, continuing a series of solo releases.

Local bloggers express considerable surprise and interest in these innovative solo ventures, particularly the high production quality achieved with an iPhone for Rosé's music video. The diverse management structures, including personal labels and specialized partnerships for solo careers, are seen as a significant evolution for the members, allowing them to explore individual artistic expressions while maintaining their global group presence.