TWICE's Nayeon is currently a significant topic in Korea, with her selfies generating buzz not only for her fashion but also for a unique trend involving them as "money-attracting" phone wallpapers. Additionally, her recent high-value real estate acquisition has captured public attention, further highlighting her influence beyond her music career.
Nayeon's selfies showcase a diverse fashion palette, from a "red & black goddess" look featuring a red cardigan and a strawberry prop, to a chic black camisole with silver accessories and a butterfly phone case. She effortlessly transitions between retro sporty styles, like a red track jacket with a film camera aesthetic, and elegant feminine looks, such as a black sheer ruffled sleeveless dress. Her styling also incorporates impactful point items, including a red trucker cap paired with a white ruffled lace blouse and a heart pendant necklace, alongside leopard print knits. Separately, Nayeon purchased land and a building in Cheongdam-dong, Seoul, for 9.5 billion KRW in May 2026, a non-residential property intended for investment.
Local bloggers express admiration for Nayeon's versatile fashion, noting her ability to elevate simple outfits and her keen eye for detail. The real estate investment is viewed as a strategic move, with industry experts emphasizing the value of the Cheongdam-dong location. Furthermore, many bloggers have shared personal anecdotes of experiencing minor financial gains, like lottery wins or points, after setting Nayeon's close-up selfies as their phone lock screens, encouraging others to try this "good luck" trend.
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