TWICE Members Dahyun and Nayeon Make Headlines with Pop-Up Visit and Real Estate Investment

TWICE members are currently generating significant buzz in South Korea, extending their influence beyond music into fashion and real estate. Recent activities include Dahyun's highly publicized visit to a fashion pop-up store and Nayeon's substantial investment in a prime commercial property, both drawing considerable attention from the public and media.

Dahyun visited the 10MONTHS 'Everyday Gallery' pop-up store in Seongsu-dong, the brand's first standalone offline event, which ran from September 13 to September 24, 2026. She was seen wearing a charcoal gray tailored set-up, sparking online discussion. The pop-up offered a personalized styling zone for finding ideal jacket fits and artistic photo opportunities. Concurrently, Nayeon, at 30 years old, acquired a building in Cheongdam-dong for approximately 9.5 billion KRW. The contract was signed in May 2026, with ownership transferred in August. This property, a two-story building with a basement spanning about 66 pyeong, is notably situated on a corner lot, following her previous purchase of a luxury apartment in Nonhyeon-dong for around 3.9 billion KRW.

Local bloggers highlighted the 10MONTHS pop-up as a unique cultural space where visitors could experience the brand's signature items and capture artistic photos, rather than just a retail outlet. Regarding Nayeon's real estate acquisition, experts emphasized that the 9.5 billion KRW price for a relatively small building in Cheongdam-dong primarily reflects an investment in the land's future value. They pointed to the strategic importance of its location, road access, corner position, and potential for future development, indicating a focus on long-term capital appreciation over immediate rental income.