In Korea, SEVENTEEN Mingyu's merchandise is generating significant buzz, driven by the unique and personal touches he brings to official goods and fan-related activities. This includes his self-designed character 'Kimja' and his participation in special unit projects and magazine features, all of which resonate deeply with fans.
A notable example is the MINITEEN character 'Kimja,' a potato-shaped figure Mingyu personally designed, surprising fans who expected a dog character given his "doggy visual." Kimja is depicted with cute bangs, eyes, living in a rice cooker, and liking seaweed. Additionally, Mingyu featured in DICON magazine Vol. 26 alongside Wonwoo, a photobook-style publication by Dispatch known for its comprehensive content. Mingyu also participated in the S.Coups x Mingyu (CXM) unit concert "Double Up Live Party Incheon" at Inspire Arena, featuring a 360-degree stage.
Local bloggers express that Mingyu's character 'Kimja' embodies his playful and charming personality, calling it "cuteness overload." Fans find solace and stress relief in collecting such merchandise, with one blogger noting the DICON magazine's substantial volume and quality justified its price. For concert-goers, tips for navigating Inspire Arena, such as using the free shuttle from Airport Cargo Terminal, and the positive impression of the venue's facilities and the concert's "insane" production, are shared.
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