SEVENTEEN member Dino is generating significant buzz with his solo activities, particularly his upcoming performance of the song "LIKE IT" on Mnet M Countdown on September 3, 2026. This appearance marks a transition from his sub-character, Picheorin, back to his main persona, Dino, showcasing his versatility and unique artistic approach within the K-pop scene. The move highlights a strategic evolution of his solo project, extending beyond online content to mainstream music broadcasts.
Dino's solo venture under the Picheorin moniker began with the release of his first mini-album, '吉BOARD (Gilboard),' on August 3, 2026. This album features the title track "놀아보세 (prod. Hitchhiker)" and includes "LIKE IT," a song Dino personally participated in writing and composing, conveying his passion for dance. The Picheorin character, initially introduced in a 2021 SEVENTEEN VCR, is portrayed as a 53-year-old rural music agency CEO, expanding from a comedic role to a full-fledged musical artist.
Local bloggers emphasize that the Picheorin concept allows Dino to express his performance capabilities with greater flexibility, moving beyond his team role to highlight his individual charisma and stage presence. The M Countdown pre-recording, attended by approximately 210 fans, was noted as a significant fan experience, reinforcing the connection between the artist and his audience. This strategic use of a sub-character, combined with genuine artistic expression, is seen as key to his solo project's success.
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