RIIZE Sohee's Custom New Era Hats and Pop-Up Store Merchandise Trends in Korea

RIIZE member Sohee has generated significant interest in custom New Era hats, with many fans seeking to emulate his personalized style. His airport fashion, particularly the moment he removed his hat, also sparked conversations among fans regarding his hair volume. Additionally, the group's RIIZE ARCHIIVE² pop-up store in Hongdae has become a popular destination, offering exclusive merchandise and an immersive experience.

New Era offers customization services at select flagship stores in Korea, including locations in Gangnam, Hongdae, Myeongdong, and Busan Gwangbok. Customers can personalize various hat styles like ball caps, snapbacks, and bucket hats with embroidery, patches, or text, such as initials or symbols. While some stores offer free patch attachment with a hat purchase, others may charge a fee starting from 1,000 won for customization. Sohee's airport look featured a beige hat, black outfit, and khaki bag, noted for its comfortable yet stylish appearance. The RIIZE ARCHIIVE² pop-up, located at Layer Studio 11 in Mapo-gu, Seoul, operates with an online reservation system and offers limited-edition goods related to their second mini-album.

Bloggers express that custom New Era hats allow individuals to showcase their unique personality while maintaining the brand's quality and fit. They suggest styling custom hats with streetwear elements like hoodies and wide pants, or as a focal point with simple tees and denim. Observations on Sohee's airport appearance highlighted his small face, which allowed him to wear hats deeply without looking overwhelmed, and the surprising volume of his blonde hair when he took his hat off. The RIIZE pop-up store is praised for its detailed concept and the opportunity for fans to collect exclusive items.