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NewJeans' songs are consistently generating significant buzz in Korea, with multiple tracks achieving over 100 million YouTube views and dominating music charts. This widespread popularity stems from their distinctive sound and diverse musical approaches since their 2022 debut.
Several NewJeans songs have reached major milestones, including "OMG" with over 310 million YouTube views, characterized by its R&B and hip-hop foundation and natural vocal delivery. "How Sweet," released in August 2024, has accumulated 110 million views, featuring a Miami Bass and hip-hop style. "Ditto," a pre-release from their "OMG" EP, notably held the number one spot on Melon's daily chart for 99 consecutive days and received the Golden Disc Digital Song of the Year award, recognized for its Baltimore Club Dance Music genre and Y2K-inspired music video. The song "Cookie" is also highlighted, with ADOR explaining its title as a metaphor for "baking a CD" to signify NewJeans' new musical endeavors.
Local bloggers frequently commend the unique appeal of each NewJeans track, from the dreamy ambiance of "OMG" to the energetic rhythm of "How Sweet." "Cookie" is often praised for its comfortable listening experience and its ability to emphasize the song's individual character. The nostalgic Y2K aesthetic and storytelling elements in their music videos, particularly for "Ditto," are noted for captivating a broad audience and contributing to their widespread success.