NewJeans Get Up Album: Unboxing the Iconic Bunny Beach Bag Version

NewJeans' Mini 2nd Album [Get Up], released in summer 2023, generated significant buzz in Korea due to its innovative "bag album" concept. This release stood out not merely as a music album but as a complete merchandise package, further amplified by a collaboration with the global character Powerpuff Girls, which captivated fans.

The "Bunny Beach Bag" version of the album was available in white, pink, and blue, with each color corresponding to specific members or the group. For instance, white featured Minji and Haerin, blue featured Hanni and Hyein, and pink included Danielle or the full NewJeans group. The album's outer packaging is designed as a bag, adorned with a rabbit motif that also resembles NewJeans' official light stick, the Binky Bong. Priced at approximately 22,000 KRW, the album includes triple title tracks such as "Super Shy," "ETA," and "Cool With You," alongside multiple photobooks, a lyrics book, postcards, stickers, and numerous photo cards.

Local bloggers expressed strong satisfaction with the album's rich and thoughtfully designed contents, praising it as a highly collectible item. The "bag album" concept was noted for its refreshing summer aesthetic, making it suitable for personalization with keyrings. Many reviewers highlighted the high visual quality of the photobooks and the lyrics book, with one blogger describing the latter as resembling a "shojo manga," consistently eliciting exclamations of admiration during unboxing.