LE SSERAFIM's Sakura is generating buzz with her personal knitting brand, Kkurochet, launching a Holiday Edition. Simultaneously, a LE SSERAFIM pop-up store, "FIM'S SECRET LAB," is opening in Yongsan, offering a variety of group-related merchandise. These events highlight both Sakura's individual creative endeavors and the group's collective fan engagement through diverse goods.
Sakura's Kkurochet Holiday Edition, season two of her brand, features DIY items like photocard holders, hood scarves, mufflers, and light stick accessories, incorporating feedback from fans. She was involved in the entire production process, from naming to design. The FIM'S SECRET LAB pop-up in Yongsan, held from August 27 to 31, 2026, at HYBE Yongsan 1F, offers character goods, keyrings, photocard holders, and unreleased selfie photocards, operating on a pre-reservation system via Weverse.
Bloggers note that Kkurochet items, particularly the DIY kits for light stick covers and bags, are considered reasonably priced, starting from 20,000-30,000 KRW, making them accessible. For the pop-up, pre-reservation is crucial for entry and purchases, with a strict 1-hour time limit and a recommendation to use public transport due to no parking. The limited 5-day duration of the pop-up also emphasizes the need for timely planning.
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