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LE SSERAFIM has made a swift return with their second single album, 'Made My Night,' just 112 days after their previous full-length release. This rapid comeback has generated significant buzz, with the album immediately topping domestic charts and demonstrating the group's consistent ability to achieve high rankings upon each new release. The quick succession of albums, while unconventional, signals a sustained demand from their dedicated fanbase.
Released on September 11, 'Made My Night' recorded impressive first-day sales of 195,572 copies on Hanteo Chart, securing the number one spot. This figure is double the first-day sales of their first single album, 'SPAGHETTI.' The title track quickly gained international traction, surpassing 1.03 million daily plays on Spotify and entering the Daily Top Song charts in five countries, while also ranking 11th on the Worldwide iTunes Song chart. A notable feature of this comeback is the collaboration with the global game Overwatch, influencing the music video, concept, and even the choreography, which includes elements reminiscent of game characters and DDR.
Local bloggers highlight that LE SSERAFIM's repeated success in topping album charts with each comeback underscores their strong domestic fandom and global presence, as evidenced by their consistent entries on the Billboard 200. The rapid release schedule, with 'Made My Night' following 'PUREFLOW pt.1' by less than four months, is seen as a strategic move that, despite potential risks, has successfully engaged fans and translated into robust physical album sales, proving their sustained popularity.
