IVE Rei's Style, Skincare, and Exclusive Photocards Captivate Fans.

In Korea, IVE member Rei is generating significant buzz among fans, not only for her captivating stage presence but also for her distinct personal style and the highly sought-after merchandise featuring her. This excitement is fueled by her unique fashion choices, such as her notable affection for dot patterns, and exclusive promotional items like photocards that encourage fan engagement and collection. Her influence extends to lifestyle, with fans keen to discover her skincare routines and preferred beauty products.

Rei's personal preferences are widely discussed, from her daily morning routine of oil pulling with Honest Organic Extra Virgin Coconut Oil to her use of the full Pully Rice Cera skincare line, including an essence toner, capsule cream, and hydrogel masks. She also uses fun items like Starface and DODODOTS acne patches, some of which she reportedly purchased in Japan. Furthermore, her photocards are a major draw, exemplified by the Papa John's event in 2026, which offered exclusive "passport photocards" of IVE members. This promotion strategically divided members across different pizza sets, compelling fans to purchase multiple pizzas to collect all desired photocards, including Rei's.

Local bloggers highlight Rei's ability to make even strong dot patterns appear "kitsch and lovely," leading to fan comments like "Kim Rei + dots = winning formula." They praise her "Instagrammable" selfie style, noting her skillful use of lighting and angles. Regarding merchandise, bloggers affirm the high quality of promotional items like the Papa John's passport photocards, stating they are well-produced and not merely cheap giveaways. Fans are advised to act quickly for limited-time promotions, as items can sell out, and many find the "two-pizza ending" for photocard collection entirely justifiable due to the pizza's taste.