EXO's 'Growl' Lyrics and Impact: A K-Pop Masterpiece Explained

EXO's 'Growl' remains a significant K-pop track, frequently cited as an idol masterpiece and a representative hit song from the 2010s. Its enduring legacy is evident as it continues to be performed and discussed, solidifying its status as a classic that opened a new generation of idol music.

Released on August 5, 2013, 'Growl' was the title track of EXO's first full-length repackage album, 'XOXO (Kiss & Hug),' following their previous song 'Wolf.' The track, featuring all 12 members of EXO-K and EXO-M, is officially described as a dance song based on a sophisticated Urban R&B sound. Its lyrics creatively use the animalistic 'growl' concept to express a man's jealousy and desire to protect a loved one from others, mirroring their earlier 'wolf' theme. The music video gained attention for its dynamic one-take choreography, filmed with a single camera in an empty warehouse.

Local bloggers highlight that 'Growl' was more public-friendly than 'Wolf,' with an easily memorable melody and school uniform styling, which significantly expanded EXO's popularity and established their name among a wider audience. The song's sound was noted for its refined and restrained quality for an idol track of its time, emphasizing a heavy, repetitive beat. It is also recommended as an exciting song for karaoke.