IU's popular concert films, "The Winning" and "The Golden Hour," are re-releasing at CGV, generating excitement among fans. This allows audiences to experience the live concert atmosphere in theaters, often with enhanced visual and audio technologies, driving significant buzz.
"The Winning" re-released on September 16, 2026, exclusively at CGV ICECON, available in 2D, SCREENX, and 4DX formats. This film captures IU's first world tour encore and her 100th concert, held at Sangam World Cup Stadium, and commemorates her 18th debut anniversary. "The Golden Hour" also saw a re-release on September 9, 2026, with special formats like IMAX and DOLBY available for "The Winning." A limited-time poster event ran from September 16-22, offering format-specific posters.
Local bloggers shared positive impressions, noting that the SCREENX format enhanced the concert film experience. Many highlighted specific songs like "By Summer" and the encore cookie video "A Midsummer Night's Dream" as memorable moments. Fans expressed challenges with securing tickets due to high demand and appreciated the quality of the holographic posters received as re-release gifts, often planning to frame them.
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