BLACKPINK Rosé's New Song 'New Trick' Music Video Filmed Entirely on iPhone

In Korea, BLACKPINK's Rosé is generating buzz with her new solo song, "New Trick," released in September 2026. The primary reason for this attention is the groundbreaking music video, which was entirely filmed using an iPhone, marking a significant collaboration with Apple's global "Shot on iPhone" campaign.

The "New Trick" music video was produced as part of Apple's initiative to showcase the advanced capabilities of the latest iPhone camera. Rosé, born Park Chaeyoung in Auckland, New Zealand, and raised in Melbourne, Australia, is the main vocalist of BLACKPINK, known for her distinctive vocal tone. This project highlights her artistic vision beyond just music, extending to visual production.

Local bloggers expressed considerable surprise and amazement that a global top artist's music video could be fully completed with a smartphone. This collaboration not only drew interest to Rosé's music but also sparked discussions about the evolving potential of smartphone cameras in professional-grade content creation, demonstrating how such technology can achieve high production quality.