BLACKPINK Rosé's Influence on Sulwhasoo and YSL Beauty Cosmetics

BLACKPINK's Rosé continues to be a significant influencer in the cosmetics market, driving considerable attention to both established Korean luxury brands and global high-end labels. Her past ambassadorships and personal product endorsements consistently generate buzz, making the cosmetics she uses or promotes highly sought after by fans and beauty enthusiasts worldwide.

Rosé previously served as a global ambassador for Sulwhasoo, which helped expand the brand's appeal to a younger demographic. During this period, Sulwhasoo's Jaumsaeng Water EX and Jaumsaeng Emulsion EX were highlighted as consistent bestsellers, maintaining their top position in the domestic moisturizing skin and lotion market for 11 consecutive years. More recently, Rosé's Instagram posts featuring YSL Beauty products, including the Mesh Pink Cushion and Ink Blur/Vinyl Tints from the Couture Pink Collection, sparked widespread interest. Her initial YSL Beauty campaign in 2021, released concurrently with Jisoo's Dior campaign, led to comparisons, with Rosé being lauded for her luxurious aura and striking poses.

Bloggers reviewing the Sulwhasoo products praised the Jaumsaeng Water EX for its refreshing, non-oily hydration and the Emulsion EX for its soft, creamy texture. For YSL Beauty, the Mesh Pink Cushion was noted for its glossy finish, skincare benefits, and appealing pink leather packaging, while the Ink Blur Tint #220 was described as a velvet tint that is matte on the outside and moist on the inside. The strong fan engagement with Rosé's endorsements, evident through trending hashtags and immediate product interest, highlights her powerful status as a beauty icon.